How PrestaShop Themes help to get a ready store for your business?

Any eCommerce CMS that we utilize to carry on our business is a complete package of themes and all other essential modules. PrestaShop CMS presents a very quick and ready-to-sell platform for the website owners that allows the admin to start with product addition as soon as they install it on their domain. This ready to use feature of PrestaShop is just because of the various personalized themes that come with PrestaShop. Velocity carries a bigger name in Prestashop theme development with a remarkable quality of on-time service delivery to various clients across the globe.

PrestaShop is capable of providing the website owners with a vast range of mobile responsive themes for their site design.

Many other developers also provide the services of PrestaShop themes development but Velocity has carved out a niche place for itself. With the help of its qualified PrestaShop theme developers, PrestaShop is offering an excellent range of fully customizable and personalized themes which assist the PrestaShop website owners in getting a ready made store for their business. Let's take a look at the various features of PrestaShop themes that we get from the Velocity’s PrestaShop theme development services.

1. SEO friendly - 

PrestaShop provides an SEO friendly theme with the facility to graphically add meta tags and meta description to the contents, blogs, products and all other elements on your site. It can generate an SEO friendly URL for various site elements like web pages, blogs, product pages, etc.

2. Website management panel- 

Any website without a management panel is very tough to deal with. The task of website upgradation, content management, customization, etc becomes real challenging and dependable on webmaster if the site does not support a site management panel. The PrestaShop themes come with an elegant website management panel for various site admins. He/she can manage the site update by making changes in contents, blogs, products, etc from the admin panel itself.

3. Integrated shipping and payment options- 

Here at Velocity, we develop the PrestaShop themes that are flexible to be integrated in any payment and shipping methods of the store. The site admin can install any desired payments and shipping modules on his/her site.

4. Multi-browser compatibility- 

PrestaShop is used to develop a quality eCommerce site for your business. The growth of your PrestaShop site or your business will become limited if your store is compatible with only a few particular web browsers. We take care of this issue by making our themes compatible with all the major web browsers that are being used these days.

5. Responsiveness- 

These days, websites need to be responsive to adapt various cross-platform devices. For an eCommerce site, it is imperative to provide the compatible pages to your mobile users as well. The search engines are taking a keen interest in improving the responsiveness of a site while ranking pages in their search results.The PrestaShop theme development services at Velocity is aware of this search engine behavior and that’s why we provide our clients with a PrestaShop theme that is responsive to all the cross platform devices like mobile, tablet, PC, etc.

PrestaShop being the most preferred platform for eCommerce business these days is used to design a site with innovative features like responsiveness, compatibility with multiple browsers, fully customizable look and feel, etc. The PrestaShop theme development services at Velocity is aware of all these latest trends and requirements to deliver an exciting website theme. Thus, it provide a set of services which helps your business grow positively in the competitive environment and generates the desired revenue by offering an elegant look and feel to your eCommerce store. If you face any issue with your Prestashop theme and does not have an idea what to do next, you can get in touch with us through our phone number +1 (424) 653-6907 or can mail us at inquiry@velsof.com for an outstanding PrestaShop theme development services.

Help Desk: Providing Remarkable Customer Service to E-Commerce

In an eCommerce business environment, there are numerous instances when you have to give backing to your clients. Customer support in the sense of eCommerce means a customer may confront issues such as delay in item delivery, wrong item shipment or any other such issues which needs immediate handling. Any client facing such challenges anticipates that your online store will give a legitimate bolster/help by determining the issue as quickly as possible. On the off chance that we consider today's time then we may see that emergence of such issues are not a major ordeal for clients but rather what they care is the point at which  product/service providers get their issues resolved. Nowadays, customers confronting any problem with the companies essentially post about their horrendous involvement with the organization on the social networking sites and this could bring about a considerable bad name to your organization's reputation if it turned out to be viral instantly.

As an eCommerce company, you have to deal with the issues of clients at the earliest opportunity. You need to have an active customer support service so as to march in a right direction with your online business. At past instances, eCommerce companies need to outsource their customer support service to a third party, considering their specialization in taking care of the client’s inquiries. Outsourcing a customer support service is a smart thought to embrace as leaving the work to the individuals who are specialists in it will increase your chances of business growth and expansion. One of the downsides of employing a third party is that the resolution of even a little inquiry passes numerous progression of layers which typically takes a large amount of time to resolve a particular issue. This provides outcome which could have a negative effect on your business.

Velocity is here with an approach to bail you out by giving an incredible eCommerce help desk integration services that can keep your clients engaged into your business and can help you resolve the issues quickly. Incorporating this module in your eCommerce platform empowers you to address the inquiries and grievances of your customer from the admin panel itself. With this seamless management from your admin panel, you don’t have to rely upon any outsider for taking care of the various issues and grievances of your clients. It gives a simple interface to check your client's tickets and answer them back with a viable arrangement through a single back end of your site.

What makes Velocity the most valued company for eCommerce help desk services?

1. Quick and in- time resolution of issues- In spite of the fact that various companies are involved in this field yet, none can match with the quality, service and level of customer engagement and loyalty provided by the eCommerce help desk services of Velocity. It offers timely resolution of customer issues which can boost your customer engagement and conversions for your store.

2. Efficient ticket management system- 

You can create and manage tickets for individual issues reported by the customers.

Customers get the facility of raising their issues to the help desk by creating a simple ticket. Once a ticket is made, the help desk monitors that ticket and gives effective solutions relying on the nature of issue. Ticket can also be sent to higher level of customer support if required.

3. Affordable price-  A high caliber of support staff is equipped with expert professionals that are consistently prepared to offer excellent assistance. Velocity offers a splendid mix of valued services with the most reasonable cost.

4. User friendly interface- The graphical user interface comprises of a great ordeal of simplicity and ease of access that makes issue resolution a seamless task. You can check all issues at one single location and the support staff can deal with them effortlessly. It provides client with the facility to keep track of the status of his/her issue for getting timely assistance.

For a robust eCommerce business, it is vital that you establish an effective eCommerce help desk service at your online store. Velocity is a perfect destination for you as it has an extraordinary team of experienced experts working in the field of eCommerce for quite a long time. A high caliber of support staff comprise of experts that are constantly prepared to offer effective eCommerce assistance. Velocity offers a splendid blend of quality with the most pocket friendly cost for providing customers a unique shopping experience.

Steps to Register on Amazon Marketplace Web Service

Amazon is a huge name in eCommerce industry which has always moved a bit ahead of its competitors. Its has an already established brand identity and trust among its customers due to its excellent structure of marketplace. The name its has acquired is encouraging various seller in the global arena to integrate their business with it. The service of Amazon Integration and sales improvement provided by Velocity software solution helps the different small sellers and vendors to integrate their business with Amazon marketplace and advertise and sell their products in the store. This service helps the retailers and suppliers in improving their sales and conversion rates.

To avail this service, you have to first register yourself as a seller on Amazon Seller Central page.

How to register on Amazon Seller Central?

To avail the service of product selling on Amazon Store, you need to register yourself on the Amazon Seller Central Page if you are not already registered.

Please follow the following instructions to get yourself registered.

Step 1: Open the Amazon Seller Central page, you will see a page just like bellow.

Step 2: Click on the Register now link given in blue color at the bottom of the sign in form.

Registration panel could be seen on the first page of the Amazon MSW website.

Step 3: You have to now fill in the registration form by entering the details it asks from you as a seller.

Step 4: Fill the details asked in the subsequent forms and submit your registration finally.

What to do next after registration is done?

Once you complete the registration process and submitted it finally, you can now use the Amazon Marketplace Web service (Amazon MWS), as an integrated service API. It's time to improve your business growth, product sales with a faster and improved response time. For this, you need to attach your site data with Amazon MWS. Once a seller is registered, he will receive these three credentials:

• A developer Account Identifier of 12 digit. Which could look something like this, 1234-4567-8910.

• Next, yo will receive AWS Access Key Id, which is a 20 character Alphanumeric code, may look like, 123ABC2GHIHJKJ87DGCB.

• Secret Key of 40 characters such as vJcrldSFABPLTM/GdmEJH/aVmYtVCf5zB+d0+ct

What to do with these credentials?

You will have to use these credentials for accessing your Amazon Seller account through the MWS.

These three credentials are obtained after registration is completed successfully.

The access Key ID is linked to your Amazon MWS Registration. You can use this Key while requesting any service from Amazon. The Access Key provides a more secure and better authentication in addition to a digital signature which you have to use in every request to Amazon. Once the authentication process is completed, successfully you can now view your Seller ID, Marketplace ID, and MWS Authorization Token on the screen. Save this credentials with you as you will required all these credentials for future services.

After registration and authentication its time to go for Product listing on Amazon.

You can manage your product listing on Amazon Marketplace by your own. It's time to start your selling on Amazon. You can list your products by using two types of methods. One is by done manually by utilizing API Credentials; other is by importing the required fields.

How can you manually list the products?

To list your products manually, you can follow these steps:

• Search the desired product which you are interested in selling. 

• Now add the information about the conditions you want to put on your product.

• Provide the price of the product on the list

• Register yourself to collect payments online from buyers.

• Choose the shipping method you want to provide to the customers.

• Now select the quantity of the products and SKU(Stock Keeping Unit).

• Now confirm the listing and submit it finally. 

Problems which affects the Product listing process

There are two errors which affect the product listing process:

1. LEAKY BUCKET PROBLEM

Here, the product which is available in the CRON list of Amazon will be handled first, and then the rest are added in the queue. If you want to add your product to the selected batch of products, you have to wait for a period for the queue to complete.


2. THROTTLING PROBLEM

A seller cannot just flood the marketplace with his products. Once you add the product list, a request is first sent to Amazon for approval; your products will be visible in the store only after the confirmed approval of Amazon.

A mobile friendly website and its Search Engine Optimization

With the Google's growing emphasis on mobile friendly websites, marketing professionals are more concerned about making their website mobile friendly. Although, it has not been officially announced but it is a buzz that Google's new algorithm is considering mobile friendliness as an important criteria for ranking of web pages into its search results. In fact it has been seen that about 40% of internet users are mobile users only. It doesn’t matter whether Google considers mobile friendliness as a parameter or not but due to growing numbers of mobile users, it is clear that web masters have to take the path of mobile friendliness if they want their site to be seen by a large population.

What is a mobile friendly website? 

A mobile friendly website improves online search rankings and customer attention.

A mobile friendly website is a kind of website which has been optimized to provide a complete viewing experience of websites on mobile devices without any hassle i.e. being able to view a content properly without any need to zoom it. Here, websites are designed in such a way that they can serve both the mobile as well as desktop users. Some of the components of an effective mobile friendly sites are as follows:

- Users don't have to scroll horizontally in order to browse the complete view of the site. 
- Links are arranged in such a way that there is enough space between the links so that they can be easily clicked.  
- Avoid unnecessary plugins and flash-player which slows down the mobile web page loading.
- Use HTML and CSS for better designing and faster viewing experience. 
- Utilize a good site map which is understandable by Google and other search engines like Bing and Yahoo.

What can you do to improve ranking of your mobile site?

Mobile SEO is the technique employed in order to improve your site ranking on the mobile search results. Mobile SEO or Mobile Search Engine Optimization makes your site easily understandable by the search engines like Google, Yahoo, Bing and such others.

Steps to improve your site ranking: 

1. Make it mobile friendly

Making your site mobile friendly is a complex job to do but once you do it, half of the SEO is done automatically. You can make your site mobile friendly by applying any of the three methods mentioned below:

a) Responsive Approach 

When you make your site responsive, Google understands it properly and there is no need to apply any extra code. You just have to apply the view port code given by Google on your website. It automatically adjusts the size of the window according to the screen size of the device.

<meta name="viewport" content="width=device-width, initial-scale=1.0">

No doubt, you have to do some extra coding in addition to this code. This code is used only for optimizing the screen size but it is also important that you optimize the content and other components in the frame.

Cross device compatibility improves chances of more conversions and product sales.

b)  Dynamic serving Approach

Here, a webmaster designs separate pages for desktop and mobile respectively. When using the dynamic approach, you are serving the pages according to the type of device requesting the site. For this, you have to inform Google that you are using separate pages for both the platforms from the same URL. If you do not inform Google then it might think that you are serving some irrelevant data in the particular URL and your ranking might get affected.

Note: User-Agent code is utilized in the header tag in order to tell Google that site might look different in mobile and desktop browsers.

c) Using Separate URLs 

One can use separate URLs for desktop and mobile sites. For example, www.domain.com for desktop users and www.m.domain.com for mobile users. But this can create a confusion for Google as it will not detect automatically that you are using separate URLs for different platforms. One has to inform Google about this particular scenario.

On the desktop version of the page, add a link
rel=”alternate” tag pointing to the corresponding mobile URL. This will help Google bot to discover the location of your site’s mobile version.

On the mobile version of the page, add a link
rel=”canonical” tag pointing to the corresponding desktop URL.

2. Inform Google 

Once your site is mobile friendly, you have to inform Google that you are mobile now. You need to submit your site to Google. However, optimize your site map properly before submitting it to Google. It is better to submit each and every URL or page so that Google can understand it in a much better way.

3. Optimize the content

The contents of the pages are very important for SEO point of view. Each page should be designed to be mobile friendly and should be provided with proper meta tags and description. Avoid keywords stuffing as you can’t make a fool of search engines. Moreover, this illegitimate use of keywords will ultimately degrade your ranking.

You need to optimize the loading time of your page. Google considers the loading time of a page for ranking purpose. The page load time need to be optimized by avoiding plugins and flash players as they are designed for desktop versions specifically. Apart from this, other helpful tips for mobile speed optimization are mentioned below:

- Avoid pop ups in mobile versions as it can frustrate the user.
- Do not use unnecessary mobile redirects as it can increase the load time of your web page.
- Do not block CSS, JavaScript or images using robots.txt as it might affect your ranking because blocking them interferes with the indexing of the site on Google.

Following the above steps can make your website adaptable to various cross platform devices. You can increase your conversion rates by focusing on the need of various cross platform users. Once, you are having a quick loading mobile site, you can effortlessly grab more conversions and sales for your business.