A quick guide about social logins in eCommerce scenario

Take the help of social login facility for a quick and seamless customer registration.

Social media is continuously expanding its feet and presence in different walks of life. You can’t just imagine the impact of social media platforms like Facebook, Twitter, Linked In and others in your day-to-day life. They have evolved more as a business marketing platform rather than just being a social medium of communication. Businesses around the world are using these platforms for promoting their products/services, increasing their customer base and selling their products to a diverse global market for maximum conversions and sales.     

All these activities can be fulfilled easily only if you are providing social logins on your website. Including social logins in an eCommerce site has become the latest trend due to the ease in customer registration, the quick option of product/services sharing, seamless online shopping experience, greater business exposure and much more. If you are still unaware of the use of social logins, social media optimization strategies, working and other such details, you need to take a quick look at this valuable blog.     

What is Social Login?  

A feature of social login on any eCommerce site allows a user to sign-in using their existing social networking id’s like, Facebook, Google+, Twitter or LinkedIn.

More and more businesses have started implementing the use of social signups on their site to boost subscription rates. Social login offers an interesting option to maximize sign up rates. It eliminates the use of forced and unpopular registration which compels users to remember another set of usernames and passwords.

The most popular travel and tourism site easytobook.com does just the same. It gives easy sign-up access to users for booking their stay across various destinations.

How does a Social Login Work? 

Social login gives a simple one-click exposure to users. If a user decides to register using social login, his social account id is verified by that particular social network chosen. For verifying the user’s id, a REST API technology (Representational State Transfer Application Programming Interface) is used to connect with services. The image shown below gives you a clear idea about how a social login facility works for customers on a website.

Understand the working of social login option through the help of this flow chart.

Upon choosing an option of social login, the login details of the user gets verified by its network provider. Once the details get verified, it automatically informs your website about the authenticity of the user profile. If the details provided by the user are authentic, he/she is granted access. All this takes place within a fraction of seconds. The users themselves don’t go through such a complicated process. For them, it is just a single click log in process.

In this way, a user profile is automatically created in your database for easy access. Thus, social login facility on a site saves the customer from the problem of multiple site redirects, time-consuming user authentication, and other such distractions. They are the current trend in the field of web development as they help in building better customer engagement for improved conversion rates and sales.

Final words 

It is the need of the hour to make improvements in the login process of your website for achieving higher conversion rates and product sales. The social login process is the way to go in this changed business scenario as people don’t want to spend unnecessary time in registering for a site. Get the help of a promising eCommerce web development services company and include the social login facility for the optimum growth of your business.

How to select a PrestaShop Module Development Service for your site?

PrestaShop Module development services are quite standardized and  it needs some special care while choosing them.

Customer engagement is the only factor that decides the performance of your eCommerce site. With a PrestaShop Module development, a site owner can get customized modules for his/her site that are capable of facilitating an engaging user experience. The kind of services provided with PrestaShop modules development by the eCommerce service providers depends on the requirements of a site admin and the business environment. There are two types of PrestaShop Module development. One is when you want to purchase an already developed PrestaShop module and it fits most of your business requirements. The other scenario is one when an admin decides to get a completely new PrestaShop module for his site which is fully customized to meet his/her business requirements. With all kind of services, at last, you end up getting a module for your site. Now, what is the factor that decides the competency of these modules? As a large number of eCommerce service providers already available in the market, how to decide which services provider is best for you?

Here are some criteria that could be checked while deciding a PrestaShop Modules Developer for your site.

1. A developer who follows the standards of PrestaShop- PrestaShop has defined some strict rules and standards of the modules that need to be followed in case of every PrestaShop Module development activity. Make sure that your developer follows all these standards strictly. Ignoring these standards would end up in getting a useless module as it will not be accepted by the PrestaShop platform that you are using. From fold structure to syntax of codes all these standard are must follow in order to have a smooth experience with PrestaShop modules.

2. The developer who follows the standards of W3C- All the designing methodologies like HTML, CSS, AJAX etc are needed to be followed strictly according to the standards of W3C. Codes of a developer using W3C standards are accepted worldwide and anyone from the developer community can understand these codes and modify them accordingly. So, it is very important for future reference that your developer follows these standards while designing a PrestaShop module for your store.

3. On time service delivery- The time of any service delivery plays a crucial role. Any developer who commits to finish your project should complete it on time. For a market of huge competitions from a large number of rival sites, the time of a service delivery plays great role. Any service delivered after a committed time period would not be considered as a professional approach. You should get your module developed by a developer who can commit and finish the task in due time.

4. Customer support- The agreement between a client and a service provider is not only limited to a sale of service. In fact, it starts from there. Excellent customer support provided by the seller of service decides the fate of success for it. A developer who is competent enough to provide a continuous customer support would be a great choice to implement your PrestaShop module development.

These are some traits to define a competent PrestaShop service provider who is capable enough to develop a custom PrestaShop module for your site. These requirements are very basic and are important to consider in any kind of eCommerce service, not just PrestaShop development services. For a reference, all the services including PrestaShop module development at Velocity are quite competent to effectively contain these special requirements.

How to start with Amazon Marketplace Web service?

From the time past, Amazon has significantly changed the structure of retailing.

When It comes to a marketplace structure of eCommerce, Amazon is a name which does not require an introduction. It has always moved a bit ahead of its competitors just because of the kind of innovation it makes in its structure. Amazon, a trillion dollar company, has gained this trust and confidence over a span of 20 years. From an online bookstore to a marketplace giant, it has covered a huge distance to earn so much of fame and brand identity.

By allowing other sellers to utilize its platform to sell and advertise their products, Amazon introduced the concept of a structured marketplace module of eCommerce. From then, its growth is encouraging a huge population of sellers to join hands with it and start making profit as the company grows its market. The reach of Amazon to the deepest corner of world cannot be neglected, and if fact, this is the only reason that encourages the sellers to expand their reach to the global customers with the innovative ides through the Amazon Integration. This service helps the retailers and suppliers in improving their sales and conversion rates exponentially.

How can a seller take his share of advantage from this platform?

1. All the interested sellers have to register themselves on the Amazon Seller Central first-

Follow these steps would help them to get registered-

Step 1: Go to the Amazon Seller Central page, and you will find a page just like below.

Step 2: Click on the Register now link.

Step 3: Fill all the details asked in the form and save it.

Next step to follow after registration is done successfully?

When you finish the registration  procedure and submitted it, at last, you can now utilize the Amazon Marketplace Web administration (Amazon MWS), as an incorporated administration API. It's a great opportunity to enhance your business development, item deals with a quicker and enhanced response  time. For this, you have to join your site information with Amazon MWS. Once a seller is enrolled, he will get these three credentials:

1. A developer Account Identifier of 12 digits. Which could look something like this, 1234-4567-8910.

2. Next, you will receive AWS Access Key Id, which is a 20 character Alphanumeric code, may look like, 657ABC2GFIFJKJ87DGCB.

3. Secret Key of 40 characters such as

vJcTyVSFgHPLTM/GdmEJH/aVvTBuCf5zB+d0+ct

How to use these credentials?

You will need to utilize these credentials  for getting to your Amazon Seller account through the MWS.

The access  Key ID is connected to your Amazon MWS Registration. You can utilize this Key while asking for any administration from Amazon. The Access Key gives a more secure and better confirmation notwithstanding a computerized signature which you need to use in each solicitation to Amazon. Once the verification procedure is finished, effectively you can now see your Seller ID, Marketplace ID, and MWS Authorization Token on the screen. Save these accreditations with you as you will required every one of these credentials for future administrations.

Next step is to go for Product listing on Amazon-

You can deal with your product listing on Amazon Marketplace by your own. It's an ideal opportunity to begin your offering on Amazon. You can list your items by utilizing two sorts of strategies. One is by done physically by using API Credentials; other is by importing the required fields.

How to find the best place for PrestaShop Module Development?

Choose Velocity for the best PrestaShop development service in India.

PrestaShop is one of the leading eCommerce platforms that are being used today. With the so grown up popularity, the responsibility to provide better support and flexibility has also increased for this eCommerce platform. PrestaShop modules possess the sole responsibility for providing enticing features and functionalities to the eCommerce sites that will also improve the features and capabilities of a PrestaShop site. At Velocity, we are the leading provider of a range of PrestaShop services including the PrestaShop module development services. We develop the PrestaShop modules that will easily edit or add an extra feature to your eCommerce site. 

The PrestaShop modules help you store to improve it features, functionalities, interface, navigation etc. Thereby, making your store easier to manage and drive conversion with the enhanced features. For providing the best PrestaShop development services, we in-house a team of expert developers who have the years of experience in PrestaShop and other eCommerce site development. The module development services at Velocity is provided strictly according to the needs and requirements of our clients and we also believe in providing the best customer support. 

Why choose Velocity?

SEO friendly business solutions-

The modules developed at Velocity are designed strictly according to the guidelines for an SEO friendly site. Search engine optimization is a crucial part of any eCommerce business. We are obviously aware of it that is why we provide you with the SEO-friendly solutions that include, standardize coding conversion, SEO friendly URLs, responsive site design etc. 

Responsive site design:

Responsive site design is crucial both from the conversion as well as SEO point of view. A site possessing the responsive site design is always favored by the customers to buy from. These sites are also taken positively by the Search engines while ranking the pages in their SERP. 

Thus, we take the responsibility of developing the modules which are responsive to the various cross platform devices and help the store owners to drive the conversion from the users from these platforms too.

Online support and maintenance-

We provide the best customer support by utilizing our own developed Customer and ticket management system. We believe that our responsibility is not limited to developing and delivering the PrestaShop modules, but it is our sole responsibility that our users/clients keep using our module without any issue. That is why we provide the 24*7 customer support for where we assist our user to install and configure our module.

Quicker service delivery-

The time taken to deliver a service is very minimal at velocity. Our expert and a large team of developers work in coordination to develop and deliver your PrestaShop module in the least possible time period. We have already delivered a large number of modules to the hundreds of clients across the globe.

It requires a high-end expertise to develop, sell, and maintain a software life cycle. With our dedicated team of developers, designers, tester, managers, and support associates we are glad that we have already served a large number of customers and we intend to do so in the future too by improving our service quality to the maximum possible.

Why your site needs a custom OpenCart Theme?

Get a fully responsive theme for your OpenCart store to meet the user requirements of the cross-platform devices.

OpenCart being one of the simplest platforms for an eCommerce site needs some more advancements in its features and looks to compete with other platforms in the market. Though OpenCart presents a real simple interface even for the no technical users, but the simplicity of OpenCart seems to overridden the advance needs and requirements of an eCommerce platform in today's era. OpenCart is the best platform to start with an eCommerce business, but we cannot overlook the fact that its competitor platforms like Woo-Commerce and PrestaShop presents quite dominant features in terms of looks and feels. 

Therefore the need for an OpenCart Themes Development services by the Providers like Velocity is of quite an importance. These OpenCart Themes development service providers actually help an OpenCart store owner to make his/her site’s design competent with the other giants in its domain. To acquire a perfect conversion rate on you store you need to work on the interface and UX of your site on the priority basis. If your site’s design is not competent enough to provide a competitive user interface to your customers, then it becomes very tough to do a business with such an incompetent site. This is the time when a need for Perfect Custom OpenCart theme arises that will provide your site with the desirable interface and UX.

The OpenCart Theme Development at Velocity is done by a team of expert professionals who have enough experience and has been working on this platform for years to serve our clients across the globe.

Some of the glimpses of the OpenCart theme development at Velocity are given below:

1. Get a lightweight or a heavy theme for your site?

Lightweight themes are generally desired by the site owner as they do not posses a speed issue in their operation. Choosing a theme size is a tough decision to make. We want our site to look dashing but we don’t even want to compromise with its speed of loading. 

This is where the services of Velocity comes into existence where we develop a competent OpenCart theme for your store that is capable of providing a great combination of quality and loading time optimization. So, in short, we develop the most elegant themes for your site without compromising the speed of your site.

2. Site Design

The theme design is one of the most important phases in any theme development task. A good design is not always equaled to a beautiful design. The beauty of a site is always subjective. What is beautiful for one might not be the same to others. It is possible that it may even frustrate your users. Therefore, it is imperative that we think more than twice before finalizing any design for our site's theme.

We at Velocity are committed to providing the most impressive OpenCart themes strictly according to the needs and requirements of our clients. We do a lot of research and testing before finalizing a theme design so that it won't frustrate your users. Instead, we provide the most user engaging theme designs that fit in the eyes of your customers. 

3. Mobile Friendly themes

The default themes that come with the default installation package is a responsive theme that is why it becomes our prime importance that while the custom OpenCart theme development for your store, we do not compromise this feature. All the OpenCart themes that are developed at Velocity are fully responsive to the mobile, laptop, desktop, and tablet platforms. It means that you can provide your users with the same experience of our suite on any of the cross-platform devices. 

4. SEO optimized sites

We are aware of the importance of SEO optimized themes on your OpenCart site. An SEO optimized theme is not just a combination of spaces to put keywords and meta tags, but it is a perfect combination of all the above-mentioned features including the best practices of a Search engine optimization process. Load time optimization, User experience, Responsive design, all include in the same process of SEO of your site.

An OpenCart platform is one of the most used platforms for eCommerce site development. The simplicity of OpenCart can also be seen in its default theme designs. That is why you need a custom OpenCart theme for your site which will provide it with the same simplicity with a more elegant design and interface.  The need for an advanced theme in OpenCart sites cannot be denied.  These custom themes will provide your site with the more advanced features to attract your customers as the Conversion optimization of your OpenCart site is also quite dependent on its UX design and that is optimized only through a custom theme development.

Amazon Integration Tips - How to win a Buy Box on Amazon Marketplace?

Amazon deals with a large number of sellers on Amazon integration service on the marketplace. It is not possible to feature each seller on top on a product page. For this, Amazon utilizes the feature of Buy Box that sets a formula with plenty of other factors to feature a particular seller on the top on a product page. Once you are recognized as eligible for Buy Box on Amazon Marketplace Web Service, your products featured on the product pages are given an “Add to cart “ button for direct selling, something like the image given below.

Buy Box allows a seller to get emphasized on a product page for some particular product on AMWS.

Winning tips to achieve a Buy box for your products:

1. Check if you are eligible for Buy Box -

Eligibility to utilize a Buy Box feature by a seller could be seen as affected by the multidimensional criteria. Earlier featured merchant status was taken into consideration, but Amazon decided to drop this criterion to provide each seller to equal opportunity on the AMWS platform. Here are some essential criteria you must fulfill to be eligible:

You should have a Professional seller account on Amazon Marketplace Web Service
Have been trading for at least 2-6 months.
Or you can win Buy Box directly by opting Fulfillment By Amazon service.
You should have enough stock to let Amazon fulfill your delivery or delivery by yourself. 

2. Research your performance factors-

Some performance determinants which affect your eligibility are as follows:

You must be a successful seller on Amazon Marketplace- Amazon takes into consideration your history of successful selling on the marketplace. If you have already fulfilled a significant number of orders successfully then your chances to win the Buy Box increases respectively.

Your ability to provide a satisfying customer service- your ability depends on the factors such as

Response efficiency to the customers.
The speed of delivery of products.
Product delivery without an error.
Least number of canceled orders.
The condition of products that are finally delivered.

3. Total Price of products-

Many people would say the price is the only factor which Amazon sees as a leading criterion, but the truth is not the same. The price of a product is an essential part of the factors which affects your eligibility but not is the only factor. The total price of a product is the price taken by the seller to sell a product finally and get it delivered to the specified address.

Make your price of products competitive enough

It does not mean you ask for the cheapest price, but it should be one of the lowest prices among the other sellers.

Always be updated with the latest pricing of products by your competitors.

4. Amazon gives Buy Box to New products only-

The feature of Buy Box applies to the new products only, although there is another buy box for used products that uses some other criteria to be satisfied. To secure your chances to win, you must sell new products as it will make Amazon confident about the condition and quality of your products.

5. Positive customer reviews-

A seller winning the Buy Box has a perfect combination of all the points mentioned above in the article.

Reviews play a paramount role in encouraging Amazon to grant you a Buy Box feature. The number of positive reviews increases your chances by making Amazon confident about the products you are promoting on the Amazon Marketplace web services. Conversely, negative reviews diminish your chances to win a Buy Box. So, manage your products and services quality so as to get the maximum possible positive comments and reviews.

So, these are some important factors and tips that can adversely affect your eligibility to win a Buy Box feature on Amazon Marketplace Web Services. Refer to the screen shot above to see a perfect example of a winning seller on the Amazon Marketplace. You should remember these tips while you plan to win the same for your online store on the Amazon Marketplace.

Points to remember while writing a sales oriented blog

Blogs have become a paramount tool for promotion of products and services these days. Companies are utilizing this amazing platform to encourage more and more visitors to their websites, where they are actually ready with appealing contents to guide them with a bulk of information and lot more. For example, An eCommerce website trying to sell an LED Television publishes a blog about, How LED TVs are saving a huge amount of electricity. In it’s blog it may present some information about the televisions on their eCommerce site which do not consume much electricity. In this way, they can promote their products in a much agreeable manner by encouraging readers to at least have a look at them on the website.

I have used the above example to emphasize the fact that, sales oriented blogs are not just about views, is but a set of information which ultimately links a customer with someone who is selling something. Informative contents accompanied by some suggestions make blogs these days. Blogs are playing the role of a magnet which attracts the traffic of seekers to a particular website. Blogging gives better search engine optimization opportunities, increased traffic, and more inbound links to our websites.

Here, I have tried to put forward some vital considerations one should make while writing a sales oriented blog.  

1. Identify the target audience

In order to accomplish an effective blog/ content it is very imperative that you know your audience properly. Writing without a motive doesn't bring out an effective content, and motive comes out when you are aware of the people for whom you are writing. Knowing your audience helps you to decide the type and level of details you should provide in a blog post.

For example, you don't have to fill your content with technical vocabularies when you are writing for some general audience who don't understand technical terms well. We try to put forward simple words and sentence structures which can be easily understood by a techie or non-techie.  

2. Identify the key issues of the target audience

When you know your audience, your next job is to identify the critical issues faced by your target audience. The issues faced by an audience varies from place to place, time to time, and audience to audience. A proper blog is one which identifies the issue and provide some solution for it.

Identification of issues faced by your target audience help you to plan your contents in right way so that it provides an appropriate solution where you can also mention the products or services that you can provide to sort the issue. In this way you ensure the path for conversion optimization for various products on your site.

For example, a company selling laptops will try to discover the issues faced by a customer in deciding which laptop should he should buy. Here, in this case, we try to find out the needs of the customers seeking new laptops. We discover the needs and plan a content which would solve the issue by suggesting them laptops according to their need. Please note that the needs of customers could be different from person to person. Say a person might want a laptop for his professional usage while other person might want the same for his personal use.  

3. Build your competitive advantage by proving your point

When we include our business in the solutions that we provide in a blog, we should make sure that we build a trust among the readers by providing a complete detail of the product which could also be followed by enlisting the benefits of the product for the user. This detailed information we provide to the readers helps in building a trust in the customer regarding the quality of the product or service we can provide to them.

Considering the same example of the laptop, I have mentioned in the former point, we can provide readers with a detailed information about the features and specifications of the laptop. We can add positive reviews and appreciation our product has got from general and certified users. In this way, we can present our business in the blogs as such it develops a trust factor in the readers.

4. Present your blog as an interaction rather than a one-sided lecture of suggestions

Present your ideas as if, you are talking to the reader, and your approach should be more and more interactive yet informative. When you know your audience and discover their issues, you come up with proper suggestions which fits their need. This imparts a sense personal touch in the readers.

For example, if you identify the key issues of a new laptop seeker and present the suggestions specific to this group of readers in their understandable language, then this content will have a much positive impact rather than a dry product specification full of technical words which cannot be even understood by a general audience. Let consider a situation when a reader from non- technical background wants us to suggest a laptop which needs lesser charging time. We cannot say him that you should choose this laptop because it comes with a10.000Ah lithium ion battery . Its better if we say like “ this particular laptop comes with a 12 cell lithium ion battery with 10,000 Ah power which makes it store more power than other laptops, that’s why the battery of this laptop lasts longer”.  

5. Use of decent multimedia contents

Blog accompanied by a video post proves to be more effective.

Try to provide appropriate images or videos where ever necessary. It will increase the interactivity of the post and build confidence in readers. Images and videos make the posts interesting and also clears a significant proportion of doubts instantly. Here is an example of a blog post accompanied by an amazing video. The post explains how a post accompanied by a video can have impact on your audience. The point is, text alone is not sufficient for an impactful conveyance of a message. You need to make it more infographic to serve its purpose properly and also impress the Google panda algorithm which emphasizes on the quality of contents rather than keywords for ranking the sites.

6. Allow discussions on your posts

You should allow the readers to discuss your contents by using comments and replies. You can utilize this feature to gain support for your post from readers. Also, we should remember that replying to comments and queries made by reader make them more and more interested, and also encourage them to follow your future posts. So, always reply to the questions raised by the readers. A more discussed post gains more popularity among the readers resulting in increased curiosity and engagement of the readers to the post. This automatically helps in the SMO of your content over the internet which is cheaper than the paid services of Pay Per Clicks.

7. Keep the positive reviewers and potential customers in the limelight

A blog can be utilized to identify the potential customers by analyzing various comments and reviews it gets from the readers. Identify the positive reviewers and, encourage them for discussions by replying them with their queries. This encourages other readers to take part in the positive discussion. We can identify the positive reviewers and reach them with our products and offers. These positive reviewers have much chances of getting converted into buyer. In this way, a blog can also act as an effective tool for lead generation and search engine optimization.  

8. Use memorable and precise headings

A catchy Headline can grab the attention of several interested readers.

You must always find the right words to define your purpose of writing. Use accurate and self-explanatory headlines. Try to bind your whole idea of writing in a catchy yet accurate heading.

Here is an example of a blog with a very catchy headline which is explaining the ways to sell those products which don’t sell easily. I think, this headline catches the attention of several sellers who are facing problems similar to the headline of this post.

9. Care about grammar and punctuation

A blog is a reflection of what your company does; there isn't any hard and fast rule for writing blogs but caring about correct grammar and proper use of punctuation could bring out an effective blog content for your business and prevent any misconception as explained in this Example.

A wrong placement of comma(,) can change the meaning of the whole sentence

Version one: Stop, don’t go. - meaning: saying to stay. 

Version two: Stop don’t, go. - meaning: saying to leave.

We saw how a comma could result in two exactly opposite statements. Thusly, it's vital that we take special care of punctuation while writing anything.

Blogs are the supplement tool for guiding our customers toward our website, provided that we care about some very basic approaches in writing and perform a proper utilization of keywords and other aspects of search engine optimization. I hope, the implementation of the strategies as mentioned above would bring out desired results for all those who are seeking a solution for writing an effective blog for the SEO of their sites without violating the terms and conditions of latest algorithms like Google penguin and hummingbird update.

Why choose Velocity for OpenCart Development Services?

OpenCart is a powerful and open source eCommerce platform to develop a fully functional eCommerce site for an online business. The ability to support a number of extensions make this platform as the most preferred choice from small to large business setups. Being an open source platform, it allows a great extension of functionalities which can be achieved by using any reputed OpenCart development services available in the market. 

Choose Velocity for a quality OpenCart development services and achieve your place among the competitive names of the eCommerce domain.

Velocity carries a bigger name among all the various OpenCart development services that is renowned by a number of developers all around the globe. In order to provide your customers with the satisfying online shopping experience and also to cope up with the increased competition in the eCommerce market, you have to present them with all the expected range of services and products. Velocity helps you to tackle the enormous eCommerce competition and enables you to manage your online business in the best possible way. The OpenCart development services provided by Velocity is a combination of customer satisfaction and extension of the basic functionalities to a high end capability on your online store.   

Pros of services delivered by velocity- 

1. Cost effective OpenCart development services- 

A cost effective solution is what any eCommerce company seek for in their business expansion plans and growth. The solution of eCommerce issues and services provided by Velocity is altogether a combination of customer satisfaction merged with the on-time service delivery. You can expect us to provide you a great range of OpenCart development services that are easily affordable and simply unmatched for your business.

2. Skilled Professionals from various domain and expertise- 

In order to deliver an on- time and quality OpenCart development services, we consists of a team of various professionals and experts who work day and night to provide you with a range of excellent development services for your OpenCart store. The team of expert developers, designers, SEOs, content writers and marketing experts work together to provide our customers with an on- time and quality service.

3. A leading name in eCommerce services in India- 

Velocity is a bigger brand for providing a quality of eCommerce services in India and across the globe. Our range of OpenCart development services varies from OpenCart website development, OpenCart website customization, OpenCart theme development and OpenCart template development services to ensure a powerful OpenCart site for your business. If you are planning to move yourself on this wonderful platform for a splendid business, then Velocity is a perfect destination for you. It can provide you with a complete range of OpenCart solutions for setting up a powerful eCommerce website for your business.

4. We follow standards for coding and designing- 

We, at Velocity, provide OpenCart development services keeping in mind the availability of latest software updates and strictly follow the standards of W3C for coding. For developing your customized OpenCart site, templates and design, our programmers utilize the hand coded and clean codes which are not copied from any pre- developed module or template. We can develop a complete personalized website or template of your choice to fit your business requirements and aspirations.

We are known for our client commitment and the quality of our speedy service delivery to our clients. We have a team of software testers who work hard to find out various issues and bugs you could face in your OpenCart site and thus help by providing solutions to all the possible bugs and errors. We ensure that the customers do not feel any difficulty with the module or any kind of site element developed by us.

PrestaShop Module Development- Why Velocity is the company to go for?

There is a constant competition heating up in the eCommerce business segment that makes it difficult to achieve desired conversions and sales among your rivals. For improving the functionality and performance of your online store, you need to have the support of various feature loaded modules that can simplify crucial tasks. These modules act as a catalyst that can enhance the working of a website with great ease. 

PrestaShop modules can improve the performance and 

working of a PrestaShop store.

Although, you could have a number of module development companies at your side but still none can match Velocity in terms of its excellence in PrestaShop module development services. The company has been a guiding force for numerous eCommerce stores and has delivered various power packed websites. If you are planning to have an eCommerce site on PrestaShop platform, you need to choose Velocity for its outstanding PrestaShop development services that can cater you a site according to your business requirements and customer expectations. Here are some of the features of our powerful module development services that are simply unique and outstanding in comparison to other module development services.   

Provide modules for specialized services and functionalities- For optimizing the performance and working of your PrestaShop site, it is important to utilize the effective PrestaShop module development services that can build excellent modules for various purposes. You can get modules for various areas like cart integration, addition of a particular feature or functionality that can grab quick customer attention and engagement on your site. Velocity is fully prepared to deliver PrestaShop modules for various business requirements and needs. 

Timely service delivery record towards our customers- We know “Time is like money” that makes us strictly dedicated against the work deadlines of our customers. Our skilled developers are working day and night to complete the scheduled task as per the customer deadlines without any delay. With us, there will not be any false promises regarding service delivery at all.       

Helps in optimizing the performance of your store- Velocity can provide excellent PrestaShop modules to site owners that can optimize the functionality and performance of your store in a big way. You can get modules developed for a quick checkout process, easy product addition/deletion in a cart, integration of any desired shipping/payment methods and other such functions. You can avail the rich PrestaShop module development services of our company that can provide everything as per your business requirements and customer expectations. 

If you are having a PrestaShop store and you are looking to upgrade it further, it is important to make the right beginning with our PrestaShop module development services at Velocity. You will love business engagement with our company due to our outstanding services and proficiency in this area. Contact us now on this phone number +1 (424) 653-6907 or you can mail us at inquiry@velsof.com.

How PrestaShop Themes help to get a ready store for your business?

Any eCommerce CMS that we utilize to carry on our business is a complete package of themes and all other essential modules. PrestaShop CMS presents a very quick and ready-to-sell platform for the website owners that allows the admin to start with product addition as soon as they install it on their domain. This ready to use feature of PrestaShop is just because of the various personalized themes that come with PrestaShop. Velocity carries a bigger name in Prestashop theme development with a remarkable quality of on-time service delivery to various clients across the globe.

PrestaShop is capable of providing the website owners with a vast range of mobile responsive themes for their site design.

Many other developers also provide the services of PrestaShop themes development but Velocity has carved out a niche place for itself. With the help of its qualified PrestaShop theme developers, PrestaShop is offering an excellent range of fully customizable and personalized themes which assist the PrestaShop website owners in getting a ready made store for their business. Let's take a look at the various features of PrestaShop themes that we get from the Velocity’s PrestaShop theme development services.

1. SEO friendly - 

PrestaShop provides an SEO friendly theme with the facility to graphically add meta tags and meta description to the contents, blogs, products and all other elements on your site. It can generate an SEO friendly URL for various site elements like web pages, blogs, product pages, etc.

2. Website management panel- 

Any website without a management panel is very tough to deal with. The task of website upgradation, content management, customization, etc becomes real challenging and dependable on webmaster if the site does not support a site management panel. The PrestaShop themes come with an elegant website management panel for various site admins. He/she can manage the site update by making changes in contents, blogs, products, etc from the admin panel itself.

3. Integrated shipping and payment options- 

Here at Velocity, we develop the PrestaShop themes that are flexible to be integrated in any payment and shipping methods of the store. The site admin can install any desired payments and shipping modules on his/her site.

4. Multi-browser compatibility- 

PrestaShop is used to develop a quality eCommerce site for your business. The growth of your PrestaShop site or your business will become limited if your store is compatible with only a few particular web browsers. We take care of this issue by making our themes compatible with all the major web browsers that are being used these days.

5. Responsiveness- 

These days, websites need to be responsive to adapt various cross-platform devices. For an eCommerce site, it is imperative to provide the compatible pages to your mobile users as well. The search engines are taking a keen interest in improving the responsiveness of a site while ranking pages in their search results.The PrestaShop theme development services at Velocity is aware of this search engine behavior and that’s why we provide our clients with a PrestaShop theme that is responsive to all the cross platform devices like mobile, tablet, PC, etc.

PrestaShop being the most preferred platform for eCommerce business these days is used to design a site with innovative features like responsiveness, compatibility with multiple browsers, fully customizable look and feel, etc. The PrestaShop theme development services at Velocity is aware of all these latest trends and requirements to deliver an exciting website theme. Thus, it provide a set of services which helps your business grow positively in the competitive environment and generates the desired revenue by offering an elegant look and feel to your eCommerce store. If you face any issue with your Prestashop theme and does not have an idea what to do next, you can get in touch with us through our phone number +1 (424) 653-6907 or can mail us at inquiry@velsof.com for an outstanding PrestaShop theme development services.

Help Desk: Providing Remarkable Customer Service to E-Commerce

In an eCommerce business environment, there are numerous instances when you have to give backing to your clients. Customer support in the sense of eCommerce means a customer may confront issues such as delay in item delivery, wrong item shipment or any other such issues which needs immediate handling. Any client facing such challenges anticipates that your online store will give a legitimate bolster/help by determining the issue as quickly as possible. On the off chance that we consider today's time then we may see that emergence of such issues are not a major ordeal for clients but rather what they care is the point at which  product/service providers get their issues resolved. Nowadays, customers confronting any problem with the companies essentially post about their horrendous involvement with the organization on the social networking sites and this could bring about a considerable bad name to your organization's reputation if it turned out to be viral instantly.

As an eCommerce company, you have to deal with the issues of clients at the earliest opportunity. You need to have an active customer support service so as to march in a right direction with your online business. At past instances, eCommerce companies need to outsource their customer support service to a third party, considering their specialization in taking care of the client’s inquiries. Outsourcing a customer support service is a smart thought to embrace as leaving the work to the individuals who are specialists in it will increase your chances of business growth and expansion. One of the downsides of employing a third party is that the resolution of even a little inquiry passes numerous progression of layers which typically takes a large amount of time to resolve a particular issue. This provides outcome which could have a negative effect on your business.

Velocity is here with an approach to bail you out by giving an incredible eCommerce help desk integration services that can keep your clients engaged into your business and can help you resolve the issues quickly. Incorporating this module in your eCommerce platform empowers you to address the inquiries and grievances of your customer from the admin panel itself. With this seamless management from your admin panel, you don’t have to rely upon any outsider for taking care of the various issues and grievances of your clients. It gives a simple interface to check your client's tickets and answer them back with a viable arrangement through a single back end of your site.

What makes Velocity the most valued company for eCommerce help desk services?

1. Quick and in- time resolution of issues- In spite of the fact that various companies are involved in this field yet, none can match with the quality, service and level of customer engagement and loyalty provided by the eCommerce help desk services of Velocity. It offers timely resolution of customer issues which can boost your customer engagement and conversions for your store.

2. Efficient ticket management system- 

You can create and manage tickets for individual issues reported by the customers.

Customers get the facility of raising their issues to the help desk by creating a simple ticket. Once a ticket is made, the help desk monitors that ticket and gives effective solutions relying on the nature of issue. Ticket can also be sent to higher level of customer support if required.

3. Affordable price-  A high caliber of support staff is equipped with expert professionals that are consistently prepared to offer excellent assistance. Velocity offers a splendid mix of valued services with the most reasonable cost.

4. User friendly interface- The graphical user interface comprises of a great ordeal of simplicity and ease of access that makes issue resolution a seamless task. You can check all issues at one single location and the support staff can deal with them effortlessly. It provides client with the facility to keep track of the status of his/her issue for getting timely assistance.

For a robust eCommerce business, it is vital that you establish an effective eCommerce help desk service at your online store. Velocity is a perfect destination for you as it has an extraordinary team of experienced experts working in the field of eCommerce for quite a long time. A high caliber of support staff comprise of experts that are constantly prepared to offer effective eCommerce assistance. Velocity offers a splendid blend of quality with the most pocket friendly cost for providing customers a unique shopping experience.

Steps to Register on Amazon Marketplace Web Service

Amazon is a huge name in eCommerce industry which has always moved a bit ahead of its competitors. Its has an already established brand identity and trust among its customers due to its excellent structure of marketplace. The name its has acquired is encouraging various seller in the global arena to integrate their business with it. The service of Amazon Integration and sales improvement provided by Velocity software solution helps the different small sellers and vendors to integrate their business with Amazon marketplace and advertise and sell their products in the store. This service helps the retailers and suppliers in improving their sales and conversion rates.

To avail this service, you have to first register yourself as a seller on Amazon Seller Central page.

How to register on Amazon Seller Central?

To avail the service of product selling on Amazon Store, you need to register yourself on the Amazon Seller Central Page if you are not already registered.

Please follow the following instructions to get yourself registered.

Step 1: Open the Amazon Seller Central page, you will see a page just like bellow.

Step 2: Click on the Register now link given in blue color at the bottom of the sign in form.

Registration panel could be seen on the first page of the Amazon MSW website.

Step 3: You have to now fill in the registration form by entering the details it asks from you as a seller.

Step 4: Fill the details asked in the subsequent forms and submit your registration finally.

What to do next after registration is done?

Once you complete the registration process and submitted it finally, you can now use the Amazon Marketplace Web service (Amazon MWS), as an integrated service API. It's time to improve your business growth, product sales with a faster and improved response time. For this, you need to attach your site data with Amazon MWS. Once a seller is registered, he will receive these three credentials:

• A developer Account Identifier of 12 digit. Which could look something like this, 1234-4567-8910.

• Next, yo will receive AWS Access Key Id, which is a 20 character Alphanumeric code, may look like, 123ABC2GHIHJKJ87DGCB.

• Secret Key of 40 characters such as vJcrldSFABPLTM/GdmEJH/aVmYtVCf5zB+d0+ct

What to do with these credentials?

You will have to use these credentials for accessing your Amazon Seller account through the MWS.

These three credentials are obtained after registration is completed successfully.

The access Key ID is linked to your Amazon MWS Registration. You can use this Key while requesting any service from Amazon. The Access Key provides a more secure and better authentication in addition to a digital signature which you have to use in every request to Amazon. Once the authentication process is completed, successfully you can now view your Seller ID, Marketplace ID, and MWS Authorization Token on the screen. Save this credentials with you as you will required all these credentials for future services.

After registration and authentication its time to go for Product listing on Amazon.

You can manage your product listing on Amazon Marketplace by your own. It's time to start your selling on Amazon. You can list your products by using two types of methods. One is by done manually by utilizing API Credentials; other is by importing the required fields.

How can you manually list the products?

To list your products manually, you can follow these steps:

• Search the desired product which you are interested in selling. 

• Now add the information about the conditions you want to put on your product.

• Provide the price of the product on the list

• Register yourself to collect payments online from buyers.

• Choose the shipping method you want to provide to the customers.

• Now select the quantity of the products and SKU(Stock Keeping Unit).

• Now confirm the listing and submit it finally. 

Problems which affects the Product listing process

There are two errors which affect the product listing process:

1. LEAKY BUCKET PROBLEM

Here, the product which is available in the CRON list of Amazon will be handled first, and then the rest are added in the queue. If you want to add your product to the selected batch of products, you have to wait for a period for the queue to complete.


2. THROTTLING PROBLEM

A seller cannot just flood the marketplace with his products. Once you add the product list, a request is first sent to Amazon for approval; your products will be visible in the store only after the confirmed approval of Amazon.

A mobile friendly website and its Search Engine Optimization

With the Google's growing emphasis on mobile friendly websites, marketing professionals are more concerned about making their website mobile friendly. Although, it has not been officially announced but it is a buzz that Google's new algorithm is considering mobile friendliness as an important criteria for ranking of web pages into its search results. In fact it has been seen that about 40% of internet users are mobile users only. It doesn’t matter whether Google considers mobile friendliness as a parameter or not but due to growing numbers of mobile users, it is clear that web masters have to take the path of mobile friendliness if they want their site to be seen by a large population.

What is a mobile friendly website? 

A mobile friendly website improves online search rankings and customer attention.

A mobile friendly website is a kind of website which has been optimized to provide a complete viewing experience of websites on mobile devices without any hassle i.e. being able to view a content properly without any need to zoom it. Here, websites are designed in such a way that they can serve both the mobile as well as desktop users. Some of the components of an effective mobile friendly sites are as follows:

- Users don't have to scroll horizontally in order to browse the complete view of the site. 
- Links are arranged in such a way that there is enough space between the links so that they can be easily clicked.  
- Avoid unnecessary plugins and flash-player which slows down the mobile web page loading.
- Use HTML and CSS for better designing and faster viewing experience. 
- Utilize a good site map which is understandable by Google and other search engines like Bing and Yahoo.

What can you do to improve ranking of your mobile site?

Mobile SEO is the technique employed in order to improve your site ranking on the mobile search results. Mobile SEO or Mobile Search Engine Optimization makes your site easily understandable by the search engines like Google, Yahoo, Bing and such others.

Steps to improve your site ranking: 

1. Make it mobile friendly

Making your site mobile friendly is a complex job to do but once you do it, half of the SEO is done automatically. You can make your site mobile friendly by applying any of the three methods mentioned below:

a) Responsive Approach 

When you make your site responsive, Google understands it properly and there is no need to apply any extra code. You just have to apply the view port code given by Google on your website. It automatically adjusts the size of the window according to the screen size of the device.

<meta name="viewport" content="width=device-width, initial-scale=1.0">

No doubt, you have to do some extra coding in addition to this code. This code is used only for optimizing the screen size but it is also important that you optimize the content and other components in the frame.

Cross device compatibility improves chances of more conversions and product sales.

b)  Dynamic serving Approach

Here, a webmaster designs separate pages for desktop and mobile respectively. When using the dynamic approach, you are serving the pages according to the type of device requesting the site. For this, you have to inform Google that you are using separate pages for both the platforms from the same URL. If you do not inform Google then it might think that you are serving some irrelevant data in the particular URL and your ranking might get affected.

Note: User-Agent code is utilized in the header tag in order to tell Google that site might look different in mobile and desktop browsers.

c) Using Separate URLs 

One can use separate URLs for desktop and mobile sites. For example, www.domain.com for desktop users and www.m.domain.com for mobile users. But this can create a confusion for Google as it will not detect automatically that you are using separate URLs for different platforms. One has to inform Google about this particular scenario.

On the desktop version of the page, add a link
rel=”alternate” tag pointing to the corresponding mobile URL. This will help Google bot to discover the location of your site’s mobile version.

On the mobile version of the page, add a link
rel=”canonical” tag pointing to the corresponding desktop URL.

2. Inform Google 

Once your site is mobile friendly, you have to inform Google that you are mobile now. You need to submit your site to Google. However, optimize your site map properly before submitting it to Google. It is better to submit each and every URL or page so that Google can understand it in a much better way.

3. Optimize the content

The contents of the pages are very important for SEO point of view. Each page should be designed to be mobile friendly and should be provided with proper meta tags and description. Avoid keywords stuffing as you can’t make a fool of search engines. Moreover, this illegitimate use of keywords will ultimately degrade your ranking.

You need to optimize the loading time of your page. Google considers the loading time of a page for ranking purpose. The page load time need to be optimized by avoiding plugins and flash players as they are designed for desktop versions specifically. Apart from this, other helpful tips for mobile speed optimization are mentioned below:

- Avoid pop ups in mobile versions as it can frustrate the user.
- Do not use unnecessary mobile redirects as it can increase the load time of your web page.
- Do not block CSS, JavaScript or images using robots.txt as it might affect your ranking because blocking them interferes with the indexing of the site on Google.

Following the above steps can make your website adaptable to various cross platform devices. You can increase your conversion rates by focusing on the need of various cross platform users. Once, you are having a quick loading mobile site, you can effortlessly grab more conversions and sales for your business.

How to boost your Business Performance with Keyword Researching?

Focus on keyword researching and targeting for optimum business results.

With the rapid growth of the internet among people, numerous business entities are working to bring their services to a global platform for providing a seamless access to their products or services. The world of internet is full of endless business possibilities and can help you achieve significant growth and conversion rates in a particular business segment. Search engines are playing a bigger role in spreading the information and word about your business entity in the online interconnected world. If your business information features in the top search engine result pages (SERPs), more number of people will be aware about your company which will in turn improve your chances of growth and business expansion. Keyword Researching and targeting is still one of the important criteria that defines the online presence of a company on various search engines. If you are still ignorant about its impact, let us provide you a quick insight about the same.

1. Impact of consumer Research- When people browse for a product/service or any information, they are usually unaware about the exact place or location where that required information can be found. To make searching on various search engines like Google, Yahoo and Bing, they use various terms or statements that together make up the list of search keywords like long tail keywords, LSI (Latent Semantic Indexing) keywords and other such data. By having information about all these keyword terms, business entities can understand the mindset and behavior of their consumers about what they are looking for. This small exercise can go a long way for improving your search engine optimization efforts for the growth of your business. Apart from this, there are tools like Google Keyword Planner that can help in deciding the right keywords for your business.

2. Navigation and taxonomy research- In order to bring more customers towards your business, you need to find out ways to make the optimum use of keyword specific data of your visitors. You can make use of customer's interest and purchasing behavior for providing effective navigational links on your site content. If you can provide a seamless path to your users from your site to the desired location, people will love to engage with your site again and again for business engagements. Better linking of your site pages increases the link authority of your site and will improve the online rankings on various search engines.

3. Optimization of site content- It is the need of the hour to have an engaging content on your site for better customer attention and sales. You need to develop your content in such a way that can effortlessly bring your targeted customers towards your store for higher conversion rates. Analyze the online browsing behavior of your visitors to have a clear information about the most popular keywords that can be used in site content like internal web pages, blogs, articles and other such writings. Effective researching and targeting of your keywords can make your content more appealing and is considered as one of the strongest pillars by numerous SEO services around the world. Velocity is one such name that specializes in the on- page and off page optimization services for ensuring higher conversions and sales.

Don't neglect the keyword researching as it has the ability to affect your key performance metrics like site traffic, conversion rates, sales, customer engagement and other such factors. Keywords can boost the online rankings of your business to a great extent and can shape its destiny among your rivals. For making the most out of your keyword researching and targeting efforts, you need to avail the unmatched SEO services of our company, Velocity by giving us a call on this number +1 (424) 653-6907 or mailing us at inquiry@velsof.com. So, engage with us and rule in the search results of various search engines.

4 Tips for Achieving Outstanding Mobile Apps

 Mobile apps can help in achieving higher revenue and more customer attention.

Countless mobile apps are created daily that are aimed to simplify the lives of numerous people around the world. If you can't design wonderful mobile apps for your customers, your web development company will surely face the rough and harsh winds of revenue loss and low site traffic. Ignoring this crucial area will be a sheer wastage of time, money and development efforts. Considering the severity of this situation, here are the amazing tips that can help you in designing wonderful mobile apps for your customer.

1. Have a clear understanding of your target market- Before finally involving in any app development services, you need to have a clear insight about the type of customers you are targeting. Understand clearly if your mobile app is targeting youth, students, senior citizens, gaming enthusiasts or other such people in order to make the maximum impact. Performing app development without a clear goal of your targeted customers will not result in getting required business results.

2. Be clear about the goal or purpose of your app- Remember people will only pay attention to your mobile app if it is solving any major issue or problem that has been bothering them for a quite while. Don't just create mobile app for testing the development skills of your team but focus entirely on increasing the utility of your mobile app so as to drive customer interest and attention. Make people aware about the USP of your mobile app and how it can help them in their day- to- day life.  

3. Work towards implementing the monetization model of your mobile app- In the day- to- day functioning or working of your mobile app, it is certain that you will face certain programming bugs, issues and other customer issues that needs the expertise of a highly qualified app development team. To fulfill the expenditure of your app maintenance, you need to have an effective revenue model for your app to carry out the expenses effortlessly. Devise an effective monetization model for your mobile app to ensure its long term existence in this competitive business environment. Make this step an important part of your mobile app development process and you can be sure of an award winning mobile app. 

4. Make use of effective web development tools and approaches- In order to obtain an amazing mobile app, you need to use productive platforms for achieving an award winning mobile applications for your targeted customers. There are numerous mobile app development platforms like Sybase Unwired Platform (SUP), Pega 7, Kony and such others that are some of the best choices for numerous app developers around the world. Be familiar with all these latest development tools that can aid in getting a wonderful mobile app for your web development company.     

Be in this race of app development services by paying attention to this wonderful tips that can ensure you mind blowing results in the form of brilliant mobile apps. Remember this mobile app development is equally promising and challenging as there are numerous apps that are developed daily for iOS App Store, Windows Store, Google Play and other such app platforms.