Amazon deals with a large number of sellers on Amazon integration service on the marketplace. It is not possible to feature each seller on top on a product page. For this, Amazon utilizes the feature of Buy Box that sets a formula with plenty of other factors to feature a particular seller on the top on a product page. Once you are recognized as eligible for Buy Box on Amazon Marketplace Web Service, your products featured on the product pages are given an “Add to cart “ button for direct selling, something like the image given below.
Winning tips to achieve a Buy box for your products:
1. Check if you are eligible for Buy Box -
Eligibility to utilize a Buy Box feature by a seller could be seen as affected by the multidimensional criteria. Earlier featured merchant status was taken into consideration, but Amazon decided to drop this criterion to provide each seller to equal opportunity on the AMWS platform. Here are some essential criteria you must fulfill to be eligible:
You should have a Professional seller account on Amazon Marketplace Web Service
Have been trading for at least 2-6 months.
Or you can win Buy Box directly by opting Fulfillment By Amazon service.
You should have enough stock to let Amazon fulfill your delivery or delivery by yourself.
2. Research your performance factors-
Some performance determinants which affect your eligibility are as follows:
You must be a successful seller on Amazon Marketplace- Amazon takes into consideration your history of successful selling on the marketplace. If you have already fulfilled a significant number of orders successfully then your chances to win the Buy Box increases respectively.
Your ability to provide a satisfying customer service- your ability depends on the factors such as
Response efficiency to the customers.
The speed of delivery of products.
Product delivery without an error.
Least number of canceled orders.
The condition of products that are finally delivered.
3. Total Price of products-
Many people would say the price is the only factor which Amazon sees as a leading criterion, but the truth is not the same. The price of a product is an essential part of the factors which affects your eligibility but not is the only factor. The total price of a product is the price taken by the seller to sell a product finally and get it delivered to the specified address.
Make your price of products competitive enough
It does not mean you ask for the cheapest price, but it should be one of the lowest prices among the other sellers.
Always be updated with the latest pricing of products by your competitors.
4. Amazon gives Buy Box to New products only-
The feature of Buy Box applies to the new products only, although there is another buy box for used products that uses some other criteria to be satisfied. To secure your chances to win, you must sell new products as it will make Amazon confident about the condition and quality of your products.
5. Positive customer reviews-
Reviews play a paramount role in encouraging Amazon to grant you a Buy Box feature. The number of positive reviews increases your chances by making Amazon confident about the products you are promoting on the Amazon Marketplace web services. Conversely, negative reviews diminish your chances to win a Buy Box. So, manage your products and services quality so as to get the maximum possible positive comments and reviews.
So, these are some important factors and tips that can adversely affect your eligibility to win a Buy Box feature on Amazon Marketplace Web Services. Refer to the screen shot above to see a perfect example of a winning seller on the Amazon Marketplace. You should remember these tips while you plan to win the same for your online store on the Amazon Marketplace.
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| Buy Box allows a seller to get emphasized on a product page for some particular product on AMWS. |
Winning tips to achieve a Buy box for your products:
1. Check if you are eligible for Buy Box -
Eligibility to utilize a Buy Box feature by a seller could be seen as affected by the multidimensional criteria. Earlier featured merchant status was taken into consideration, but Amazon decided to drop this criterion to provide each seller to equal opportunity on the AMWS platform. Here are some essential criteria you must fulfill to be eligible:
You should have a Professional seller account on Amazon Marketplace Web Service
Have been trading for at least 2-6 months.
Or you can win Buy Box directly by opting Fulfillment By Amazon service.
You should have enough stock to let Amazon fulfill your delivery or delivery by yourself.
2. Research your performance factors-
Some performance determinants which affect your eligibility are as follows:
You must be a successful seller on Amazon Marketplace- Amazon takes into consideration your history of successful selling on the marketplace. If you have already fulfilled a significant number of orders successfully then your chances to win the Buy Box increases respectively.
Your ability to provide a satisfying customer service- your ability depends on the factors such as
Response efficiency to the customers.
The speed of delivery of products.
Product delivery without an error.
Least number of canceled orders.
The condition of products that are finally delivered.
3. Total Price of products-
Many people would say the price is the only factor which Amazon sees as a leading criterion, but the truth is not the same. The price of a product is an essential part of the factors which affects your eligibility but not is the only factor. The total price of a product is the price taken by the seller to sell a product finally and get it delivered to the specified address.
Make your price of products competitive enough
It does not mean you ask for the cheapest price, but it should be one of the lowest prices among the other sellers.
Always be updated with the latest pricing of products by your competitors.
4. Amazon gives Buy Box to New products only-
The feature of Buy Box applies to the new products only, although there is another buy box for used products that uses some other criteria to be satisfied. To secure your chances to win, you must sell new products as it will make Amazon confident about the condition and quality of your products.
5. Positive customer reviews-
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| A seller winning the Buy Box has a perfect combination of all the points mentioned above in the article. |
Reviews play a paramount role in encouraging Amazon to grant you a Buy Box feature. The number of positive reviews increases your chances by making Amazon confident about the products you are promoting on the Amazon Marketplace web services. Conversely, negative reviews diminish your chances to win a Buy Box. So, manage your products and services quality so as to get the maximum possible positive comments and reviews.
So, these are some important factors and tips that can adversely affect your eligibility to win a Buy Box feature on Amazon Marketplace Web Services. Refer to the screen shot above to see a perfect example of a winning seller on the Amazon Marketplace. You should remember these tips while you plan to win the same for your online store on the Amazon Marketplace.
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