5 Reasons why should you hire a Professional eCommerce Website Development Company

An eCommerce Website Development Company is all you need for a solution to various problems.

An eCommerce business that seeks success in the online shopping world must be a professional website in all the aspects. The Internet has become so accessible that anyone with a decent idea can launch his own website and showcase what he is offering to the market. However, to become a successful eCommerce website you need a professional approach right from the phase of the eCommerce website development.

An eCommerce website that does not have a professional eCommerce website development company by its side is vulnerable to various risks and challenges. These risks and challenges will ultimately result in losing customers ion the storefront. Consumers today have gone very smart and they will never trust an eCommerce website that does not seem to be professional and secure to them. As a result, you will often loose the customers and your rivals will win them with their professional presentations.

The following five explanations will help you to understand the importance of a professional eCommerce website development company for your online business:

1. Customized Website Designing- 

Wen you hire a professional eCommerce website development company you have the liberty to ask them to create a website design that suits your online business. The look and feel of an eCommerce website play a great role in the usability of the website for the visitors. The eCommerce website development company deploys is website designers to work on the design of the website strictly according to your goal with the online business.

Which kind of products do you intend to sell? How many products will be there? How you want your home page to look? How many landing pages you want to create? After answering the question like these, the website designer will analyze the requirements and prepare a customized website design to suit your business needs.

2. Visual presentation of the site- 

After the website structure next, comes the look and feel of the site. As explained earlier, look and feel of the eCommerce website is very important and it should suit the kind of products you want to sell. The conversion optimization is another important factor that should be always in mind while designing the look and feel. Website template and theme design is the process we are talking about here.

You will find millions of themes and templates available for purchase and download on various websites. However, it is not essential that all of them will suit your business activity. For that reason, an eCommerce website development company can be handy here. The company's webs designers will design personalized theme for your website which will fulfill your business requirement and will be strictly according to the CRO standards for better conversion rates with the eCommerce site.

3. Updated technologies- 

The internet is extremely volatile, it is changing on daily basis. What is in trend today, will become outdated tomorrow. In addition to this eCommerce, segment is the most volatile part of the internet. As an eCommerce website owner, you will always need to stay updated with the latest technologies that you can leverage to improve your conversion and sales. However, as an eCommerce website owner do not have just these duties, yo have several other aspects that you need to handle so that your business can grow. So, it might be a real tough job to look on all these aspects just by yourself.

It is where the eCommerce website development company comes to the picture. It will take over the tension of keeping your website always updated with the latest happenings. You will not have to worry about any technical aspect, the eCommerce website development company will keep all intact by updating your website with the latest techs and optimizations.

4. SEO aspects of development-  

SEO is a technique used by webmasters to make your website visible among the SERPs of different search engines. An eCommerce website with no visibility on search engines is no different than not having a website at all. The benefit of hiring a professional eCommerce website development company here is that it will take care of the SEO aspects right from the development phase and will provide everything that needs to be done to develop an SEO friendly website.

5. SEO and webmaster services- 

Some of the professional eCommerce website development companies like Velocity provide SEO services too. The SEO services are used by the website owners to make their website visible among the top search results in the SERPs. An SEO service is a different segment of service which is not part of the website development. However, it can be provided by stand-alone SEO companies or even the professional eCommerce website development companies.

The webmaster services can also be provided the same website development company which will take care of the maintenance of your website and will make sure that the website never goes down. In case if any issue is the, the company will work them out and fix them as soon as possible.

It is not necessary that every eCommerce website development company will provide all these services in a single package, but is a fact that you need a company by your side always. Each company has its own way of providing these services, you must always clarify all the aspects before hiring them. Having an eCommerce website development company by your side will make sure your website is professional right from the beginning and provides an uninterrupted service to the customers.

Things to ponder regarding Online Reputation Management of your Business

ORM is one thing you cannot shy away from.

Reputation is one thing which takes years to build and seconds to get destroyed. Same goes true for your business. It takes the combo of some real hard and smart work to deliver results for you. In today’s world where most of the business has shifted to online mode, reputation management too has shifted its base. Now online reputation management is as crucial as it is for the offline audience. However, most of the business firms miss out on certain general aspects while framing out their online reputation management (ORM) strategy. Here, we will take a look at those aspects which affect the online reputation management of your company.

Things that you should take care regarding ORM 

Reputation management and business go hand in hand.

Now, we will see those aspects which have some real effects on online reputation management.

1. Consolidate SERPs: The first and foremost sign of your business’s reputation in the digital arena is higher SERP ranking. You should make sure that your website complies with the webmasters guidelines and should not attract its penalization. A well designed and user-centric website is a key to climb high in the ranking charts.

2. Clear the negativity: The negative reviews of the customers/visitors in regards to your products and services should be looked upon immediately. A negative publicity online is a severe blow to your business. This can be substantiated by the fact that 90% of the online customers prefer to analyze reviews before making a move. So, you should take care that those negative reviews are wiped out and the reasons for their generation shall be curtailed.

3. Develop social presence: In today’s digital market to be successful you need to be visible. Highlighting your presence is a first move towards building a reputation. Social media is one such place which will surely bring you loads of visibility. You should focus on creating a firm social presence so as to connect with target audience effectively.  

4. Blogging to the effect: Having blogs written on your web page related to your functional area is a master tool to grab some attention. A blog helps you to market and define your products in an effective manner. They develop a visitor connect and aim at providing a certain solution to a problem. This will provide you the space to sneak in the utility of your products and services. Moreover, they also attract and retain audience who are looking for some solution and are searching for some genuine response.

Final say

By now you might have realized the importance of ORM and the area where your ORM strategy falls short. In case you are not having enough time or online marketing skill, then, you can opt for the services of an online reputation management company who are providing these services full time. 

Things to look before deciding a PrestaShop developer for your eCommerce website

PrestaShop developer plays a key role in determining the face of your website.

Running an eCommerce website is a challenging task. You need to keep yourself updated with the various developments going on in the digital arena. In order to keep you abreast with the latest advancement going on in the technological world, you need to take the services of an efficient eCommerce developer. A developer who can optimize the viewing experience of your website using his/her skill set.

In this regards, you need to analyze his/her capabilities on various fronts before hiring him/her to take charge of the designing and development aspect of your website. Here, we will discuss the various things that you should look for before finalizing a PrestaShop developer for your website.

Things to ponder before Hiring a PrestaShop developer 

You must test the person’s suitability before hiring.

Here is the set of question you should ask to test the credibility of the developer for your website.  

1. Experience: The first and foremost thing you shall look for is how much experience does he/she carries when it comes to building an eCommerce website? Also, you can analyze user experience and feature of the website they have worked on so as to get an idea of their working style. The more the experience with the live projects, the more developer will know about the ups and downs of a PrestaShop development project.  

2. Comfort with simple fonts: The next thing you must look is the effectiveness of the developer with simple fonts. It is a well-known fact that simple and attractive fonts act as a driver of traffic for your website. So, if the comfort of the developer is optimum in regards to the simple fonts than you can consider him for the job.

3. Compatible with different themes: A good PrestaShop developer is one who is competent enough to work on different themes. There are themes developed by third party developers. A good PrestaShop developer can handle the designs of these themes and develop a module that do not conflicts with the theme design. Thus a person with skills to craft and design different themes for your eCommerce website is the one you should look for.

4. Will he make your website mobile friendly?: This is another major question you should ask for before finalizing him/her as your website developer. Since most of the conversions nowadays are driven by mobile and tablet traffic, having a responsive and mobile friendly website is a critical element that determines the optimization of your conversion rates. Having a responsive web design helps in converting the mobile customers plus puts a strong impression in Google SEO too. Google has made this clear through its mobile first indexing. 

5. How you will track performance indicators: Ask him/her that how he/she will help you to track various key performance indicators of your website. Proper tracking of the indicator is a key factor to analyze the deterrents in the path of your conversion optimization.

Conclusion 

While taking decisions for enhancement of your eCommerce web store you must analyze the various facets associated with the same. Making a choice for the eCommerce developer is one such crucial decision where you should look for the various aspects associated as this crucial decision can prove to be maker or breaker for your eCommerce website. Testing the person on above mentioned criteria will give you an effective insight about the suitability of the person for the desired role.

A quick guide about social logins in eCommerce scenario

Take the help of social login facility for a quick and seamless customer registration.

Social media is continuously expanding its feet and presence in different walks of life. You can’t just imagine the impact of social media platforms like Facebook, Twitter, Linked In and others in your day-to-day life. They have evolved more as a business marketing platform rather than just being a social medium of communication. Businesses around the world are using these platforms for promoting their products/services, increasing their customer base and selling their products to a diverse global market for maximum conversions and sales.     

All these activities can be fulfilled easily only if you are providing social logins on your website. Including social logins in an eCommerce site has become the latest trend due to the ease in customer registration, the quick option of product/services sharing, seamless online shopping experience, greater business exposure and much more. If you are still unaware of the use of social logins, social media optimization strategies, working and other such details, you need to take a quick look at this valuable blog.     

What is Social Login?  

A feature of social login on any eCommerce site allows a user to sign-in using their existing social networking id’s like, Facebook, Google+, Twitter or LinkedIn.

More and more businesses have started implementing the use of social signups on their site to boost subscription rates. Social login offers an interesting option to maximize sign up rates. It eliminates the use of forced and unpopular registration which compels users to remember another set of usernames and passwords.

The most popular travel and tourism site easytobook.com does just the same. It gives easy sign-up access to users for booking their stay across various destinations.

How does a Social Login Work? 

Social login gives a simple one-click exposure to users. If a user decides to register using social login, his social account id is verified by that particular social network chosen. For verifying the user’s id, a REST API technology (Representational State Transfer Application Programming Interface) is used to connect with services. The image shown below gives you a clear idea about how a social login facility works for customers on a website.

Understand the working of social login option through the help of this flow chart.

Upon choosing an option of social login, the login details of the user gets verified by its network provider. Once the details get verified, it automatically informs your website about the authenticity of the user profile. If the details provided by the user are authentic, he/she is granted access. All this takes place within a fraction of seconds. The users themselves don’t go through such a complicated process. For them, it is just a single click log in process.

In this way, a user profile is automatically created in your database for easy access. Thus, social login facility on a site saves the customer from the problem of multiple site redirects, time-consuming user authentication, and other such distractions. They are the current trend in the field of web development as they help in building better customer engagement for improved conversion rates and sales.

Final words 

It is the need of the hour to make improvements in the login process of your website for achieving higher conversion rates and product sales. The social login process is the way to go in this changed business scenario as people don’t want to spend unnecessary time in registering for a site. Get the help of a promising eCommerce web development services company and include the social login facility for the optimum growth of your business.

How to select a PrestaShop Module Development Service for your site?

PrestaShop Module development services are quite standardized and  it needs some special care while choosing them.

Customer engagement is the only factor that decides the performance of your eCommerce site. With a PrestaShop Module development, a site owner can get customized modules for his/her site that are capable of facilitating an engaging user experience. The kind of services provided with PrestaShop modules development by the eCommerce service providers depends on the requirements of a site admin and the business environment. There are two types of PrestaShop Module development. One is when you want to purchase an already developed PrestaShop module and it fits most of your business requirements. The other scenario is one when an admin decides to get a completely new PrestaShop module for his site which is fully customized to meet his/her business requirements. With all kind of services, at last, you end up getting a module for your site. Now, what is the factor that decides the competency of these modules? As a large number of eCommerce service providers already available in the market, how to decide which services provider is best for you?

Here are some criteria that could be checked while deciding a PrestaShop Modules Developer for your site.

1. A developer who follows the standards of PrestaShop- PrestaShop has defined some strict rules and standards of the modules that need to be followed in case of every PrestaShop Module development activity. Make sure that your developer follows all these standards strictly. Ignoring these standards would end up in getting a useless module as it will not be accepted by the PrestaShop platform that you are using. From fold structure to syntax of codes all these standard are must follow in order to have a smooth experience with PrestaShop modules.

2. The developer who follows the standards of W3C- All the designing methodologies like HTML, CSS, AJAX etc are needed to be followed strictly according to the standards of W3C. Codes of a developer using W3C standards are accepted worldwide and anyone from the developer community can understand these codes and modify them accordingly. So, it is very important for future reference that your developer follows these standards while designing a PrestaShop module for your store.

3. On time service delivery- The time of any service delivery plays a crucial role. Any developer who commits to finish your project should complete it on time. For a market of huge competitions from a large number of rival sites, the time of a service delivery plays great role. Any service delivered after a committed time period would not be considered as a professional approach. You should get your module developed by a developer who can commit and finish the task in due time.

4. Customer support- The agreement between a client and a service provider is not only limited to a sale of service. In fact, it starts from there. Excellent customer support provided by the seller of service decides the fate of success for it. A developer who is competent enough to provide a continuous customer support would be a great choice to implement your PrestaShop module development.

These are some traits to define a competent PrestaShop service provider who is capable enough to develop a custom PrestaShop module for your site. These requirements are very basic and are important to consider in any kind of eCommerce service, not just PrestaShop development services. For a reference, all the services including PrestaShop module development at Velocity are quite competent to effectively contain these special requirements.

Amazon Integration Tips - How to win a Buy Box on Amazon Marketplace?

Amazon deals with a large number of sellers on Amazon integration service on the marketplace. It is not possible to feature each seller on top on a product page. For this, Amazon utilizes the feature of Buy Box that sets a formula with plenty of other factors to feature a particular seller on the top on a product page. Once you are recognized as eligible for Buy Box on Amazon Marketplace Web Service, your products featured on the product pages are given an “Add to cart “ button for direct selling, something like the image given below.

Buy Box allows a seller to get emphasized on a product page for some particular product on AMWS.

Winning tips to achieve a Buy box for your products:

1. Check if you are eligible for Buy Box -

Eligibility to utilize a Buy Box feature by a seller could be seen as affected by the multidimensional criteria. Earlier featured merchant status was taken into consideration, but Amazon decided to drop this criterion to provide each seller to equal opportunity on the AMWS platform. Here are some essential criteria you must fulfill to be eligible:

You should have a Professional seller account on Amazon Marketplace Web Service
Have been trading for at least 2-6 months.
Or you can win Buy Box directly by opting Fulfillment By Amazon service.
You should have enough stock to let Amazon fulfill your delivery or delivery by yourself. 

2. Research your performance factors-

Some performance determinants which affect your eligibility are as follows:

You must be a successful seller on Amazon Marketplace- Amazon takes into consideration your history of successful selling on the marketplace. If you have already fulfilled a significant number of orders successfully then your chances to win the Buy Box increases respectively.

Your ability to provide a satisfying customer service- your ability depends on the factors such as

Response efficiency to the customers.
The speed of delivery of products.
Product delivery without an error.
Least number of canceled orders.
The condition of products that are finally delivered.

3. Total Price of products-

Many people would say the price is the only factor which Amazon sees as a leading criterion, but the truth is not the same. The price of a product is an essential part of the factors which affects your eligibility but not is the only factor. The total price of a product is the price taken by the seller to sell a product finally and get it delivered to the specified address.

Make your price of products competitive enough

It does not mean you ask for the cheapest price, but it should be one of the lowest prices among the other sellers.

Always be updated with the latest pricing of products by your competitors.

4. Amazon gives Buy Box to New products only-

The feature of Buy Box applies to the new products only, although there is another buy box for used products that uses some other criteria to be satisfied. To secure your chances to win, you must sell new products as it will make Amazon confident about the condition and quality of your products.

5. Positive customer reviews-

A seller winning the Buy Box has a perfect combination of all the points mentioned above in the article.

Reviews play a paramount role in encouraging Amazon to grant you a Buy Box feature. The number of positive reviews increases your chances by making Amazon confident about the products you are promoting on the Amazon Marketplace web services. Conversely, negative reviews diminish your chances to win a Buy Box. So, manage your products and services quality so as to get the maximum possible positive comments and reviews.

So, these are some important factors and tips that can adversely affect your eligibility to win a Buy Box feature on Amazon Marketplace Web Services. Refer to the screen shot above to see a perfect example of a winning seller on the Amazon Marketplace. You should remember these tips while you plan to win the same for your online store on the Amazon Marketplace.

Why choose Velocity for OpenCart Development Services?

OpenCart is a powerful and open source eCommerce platform to develop a fully functional eCommerce site for an online business. The ability to support a number of extensions make this platform as the most preferred choice from small to large business setups. Being an open source platform, it allows a great extension of functionalities which can be achieved by using any reputed OpenCart development services available in the market. 

Choose Velocity for a quality OpenCart development services and achieve your place among the competitive names of the eCommerce domain.

Velocity carries a bigger name among all the various OpenCart development services that is renowned by a number of developers all around the globe. In order to provide your customers with the satisfying online shopping experience and also to cope up with the increased competition in the eCommerce market, you have to present them with all the expected range of services and products. Velocity helps you to tackle the enormous eCommerce competition and enables you to manage your online business in the best possible way. The OpenCart development services provided by Velocity is a combination of customer satisfaction and extension of the basic functionalities to a high end capability on your online store.   

Pros of services delivered by velocity- 

1. Cost effective OpenCart development services- 

A cost effective solution is what any eCommerce company seek for in their business expansion plans and growth. The solution of eCommerce issues and services provided by Velocity is altogether a combination of customer satisfaction merged with the on-time service delivery. You can expect us to provide you a great range of OpenCart development services that are easily affordable and simply unmatched for your business.

2. Skilled Professionals from various domain and expertise- 

In order to deliver an on- time and quality OpenCart development services, we consists of a team of various professionals and experts who work day and night to provide you with a range of excellent development services for your OpenCart store. The team of expert developers, designers, SEOs, content writers and marketing experts work together to provide our customers with an on- time and quality service.

3. A leading name in eCommerce services in India- 

Velocity is a bigger brand for providing a quality of eCommerce services in India and across the globe. Our range of OpenCart development services varies from OpenCart website development, OpenCart website customization, OpenCart theme development and OpenCart template development services to ensure a powerful OpenCart site for your business. If you are planning to move yourself on this wonderful platform for a splendid business, then Velocity is a perfect destination for you. It can provide you with a complete range of OpenCart solutions for setting up a powerful eCommerce website for your business.

4. We follow standards for coding and designing- 

We, at Velocity, provide OpenCart development services keeping in mind the availability of latest software updates and strictly follow the standards of W3C for coding. For developing your customized OpenCart site, templates and design, our programmers utilize the hand coded and clean codes which are not copied from any pre- developed module or template. We can develop a complete personalized website or template of your choice to fit your business requirements and aspirations.

We are known for our client commitment and the quality of our speedy service delivery to our clients. We have a team of software testers who work hard to find out various issues and bugs you could face in your OpenCart site and thus help by providing solutions to all the possible bugs and errors. We ensure that the customers do not feel any difficulty with the module or any kind of site element developed by us.

PrestaShop Module Development- Why Velocity is the company to go for?

There is a constant competition heating up in the eCommerce business segment that makes it difficult to achieve desired conversions and sales among your rivals. For improving the functionality and performance of your online store, you need to have the support of various feature loaded modules that can simplify crucial tasks. These modules act as a catalyst that can enhance the working of a website with great ease. 

PrestaShop modules can improve the performance and 

working of a PrestaShop store.

Although, you could have a number of module development companies at your side but still none can match Velocity in terms of its excellence in PrestaShop module development services. The company has been a guiding force for numerous eCommerce stores and has delivered various power packed websites. If you are planning to have an eCommerce site on PrestaShop platform, you need to choose Velocity for its outstanding PrestaShop development services that can cater you a site according to your business requirements and customer expectations. Here are some of the features of our powerful module development services that are simply unique and outstanding in comparison to other module development services.   

Provide modules for specialized services and functionalities- For optimizing the performance and working of your PrestaShop site, it is important to utilize the effective PrestaShop module development services that can build excellent modules for various purposes. You can get modules for various areas like cart integration, addition of a particular feature or functionality that can grab quick customer attention and engagement on your site. Velocity is fully prepared to deliver PrestaShop modules for various business requirements and needs. 

Timely service delivery record towards our customers- We know “Time is like money” that makes us strictly dedicated against the work deadlines of our customers. Our skilled developers are working day and night to complete the scheduled task as per the customer deadlines without any delay. With us, there will not be any false promises regarding service delivery at all.       

Helps in optimizing the performance of your store- Velocity can provide excellent PrestaShop modules to site owners that can optimize the functionality and performance of your store in a big way. You can get modules developed for a quick checkout process, easy product addition/deletion in a cart, integration of any desired shipping/payment methods and other such functions. You can avail the rich PrestaShop module development services of our company that can provide everything as per your business requirements and customer expectations. 

If you are having a PrestaShop store and you are looking to upgrade it further, it is important to make the right beginning with our PrestaShop module development services at Velocity. You will love business engagement with our company due to our outstanding services and proficiency in this area. Contact us now on this phone number +1 (424) 653-6907 or you can mail us at inquiry@velsof.com.

Help Desk: Providing Remarkable Customer Service to E-Commerce

In an eCommerce business environment, there are numerous instances when you have to give backing to your clients. Customer support in the sense of eCommerce means a customer may confront issues such as delay in item delivery, wrong item shipment or any other such issues which needs immediate handling. Any client facing such challenges anticipates that your online store will give a legitimate bolster/help by determining the issue as quickly as possible. On the off chance that we consider today's time then we may see that emergence of such issues are not a major ordeal for clients but rather what they care is the point at which  product/service providers get their issues resolved. Nowadays, customers confronting any problem with the companies essentially post about their horrendous involvement with the organization on the social networking sites and this could bring about a considerable bad name to your organization's reputation if it turned out to be viral instantly.

As an eCommerce company, you have to deal with the issues of clients at the earliest opportunity. You need to have an active customer support service so as to march in a right direction with your online business. At past instances, eCommerce companies need to outsource their customer support service to a third party, considering their specialization in taking care of the client’s inquiries. Outsourcing a customer support service is a smart thought to embrace as leaving the work to the individuals who are specialists in it will increase your chances of business growth and expansion. One of the downsides of employing a third party is that the resolution of even a little inquiry passes numerous progression of layers which typically takes a large amount of time to resolve a particular issue. This provides outcome which could have a negative effect on your business.

Velocity is here with an approach to bail you out by giving an incredible eCommerce help desk integration services that can keep your clients engaged into your business and can help you resolve the issues quickly. Incorporating this module in your eCommerce platform empowers you to address the inquiries and grievances of your customer from the admin panel itself. With this seamless management from your admin panel, you don’t have to rely upon any outsider for taking care of the various issues and grievances of your clients. It gives a simple interface to check your client's tickets and answer them back with a viable arrangement through a single back end of your site.

What makes Velocity the most valued company for eCommerce help desk services?

1. Quick and in- time resolution of issues- In spite of the fact that various companies are involved in this field yet, none can match with the quality, service and level of customer engagement and loyalty provided by the eCommerce help desk services of Velocity. It offers timely resolution of customer issues which can boost your customer engagement and conversions for your store.

2. Efficient ticket management system- 

You can create and manage tickets for individual issues reported by the customers.

Customers get the facility of raising their issues to the help desk by creating a simple ticket. Once a ticket is made, the help desk monitors that ticket and gives effective solutions relying on the nature of issue. Ticket can also be sent to higher level of customer support if required.

3. Affordable price-  A high caliber of support staff is equipped with expert professionals that are consistently prepared to offer excellent assistance. Velocity offers a splendid mix of valued services with the most reasonable cost.

4. User friendly interface- The graphical user interface comprises of a great ordeal of simplicity and ease of access that makes issue resolution a seamless task. You can check all issues at one single location and the support staff can deal with them effortlessly. It provides client with the facility to keep track of the status of his/her issue for getting timely assistance.

For a robust eCommerce business, it is vital that you establish an effective eCommerce help desk service at your online store. Velocity is a perfect destination for you as it has an extraordinary team of experienced experts working in the field of eCommerce for quite a long time. A high caliber of support staff comprise of experts that are constantly prepared to offer effective eCommerce assistance. Velocity offers a splendid blend of quality with the most pocket friendly cost for providing customers a unique shopping experience.

Steps to Register on Amazon Marketplace Web Service

Amazon is a huge name in eCommerce industry which has always moved a bit ahead of its competitors. Its has an already established brand identity and trust among its customers due to its excellent structure of marketplace. The name its has acquired is encouraging various seller in the global arena to integrate their business with it. The service of Amazon Integration and sales improvement provided by Velocity software solution helps the different small sellers and vendors to integrate their business with Amazon marketplace and advertise and sell their products in the store. This service helps the retailers and suppliers in improving their sales and conversion rates.

To avail this service, you have to first register yourself as a seller on Amazon Seller Central page.

How to register on Amazon Seller Central?

To avail the service of product selling on Amazon Store, you need to register yourself on the Amazon Seller Central Page if you are not already registered.

Please follow the following instructions to get yourself registered.

Step 1: Open the Amazon Seller Central page, you will see a page just like bellow.

Step 2: Click on the Register now link given in blue color at the bottom of the sign in form.

Registration panel could be seen on the first page of the Amazon MSW website.

Step 3: You have to now fill in the registration form by entering the details it asks from you as a seller.

Step 4: Fill the details asked in the subsequent forms and submit your registration finally.

What to do next after registration is done?

Once you complete the registration process and submitted it finally, you can now use the Amazon Marketplace Web service (Amazon MWS), as an integrated service API. It's time to improve your business growth, product sales with a faster and improved response time. For this, you need to attach your site data with Amazon MWS. Once a seller is registered, he will receive these three credentials:

• A developer Account Identifier of 12 digit. Which could look something like this, 1234-4567-8910.

• Next, yo will receive AWS Access Key Id, which is a 20 character Alphanumeric code, may look like, 123ABC2GHIHJKJ87DGCB.

• Secret Key of 40 characters such as vJcrldSFABPLTM/GdmEJH/aVmYtVCf5zB+d0+ct

What to do with these credentials?

You will have to use these credentials for accessing your Amazon Seller account through the MWS.

These three credentials are obtained after registration is completed successfully.

The access Key ID is linked to your Amazon MWS Registration. You can use this Key while requesting any service from Amazon. The Access Key provides a more secure and better authentication in addition to a digital signature which you have to use in every request to Amazon. Once the authentication process is completed, successfully you can now view your Seller ID, Marketplace ID, and MWS Authorization Token on the screen. Save this credentials with you as you will required all these credentials for future services.

After registration and authentication its time to go for Product listing on Amazon.

You can manage your product listing on Amazon Marketplace by your own. It's time to start your selling on Amazon. You can list your products by using two types of methods. One is by done manually by utilizing API Credentials; other is by importing the required fields.

How can you manually list the products?

To list your products manually, you can follow these steps:

• Search the desired product which you are interested in selling. 

• Now add the information about the conditions you want to put on your product.

• Provide the price of the product on the list

• Register yourself to collect payments online from buyers.

• Choose the shipping method you want to provide to the customers.

• Now select the quantity of the products and SKU(Stock Keeping Unit).

• Now confirm the listing and submit it finally. 

Problems which affects the Product listing process

There are two errors which affect the product listing process:

1. LEAKY BUCKET PROBLEM

Here, the product which is available in the CRON list of Amazon will be handled first, and then the rest are added in the queue. If you want to add your product to the selected batch of products, you have to wait for a period for the queue to complete.


2. THROTTLING PROBLEM

A seller cannot just flood the marketplace with his products. Once you add the product list, a request is first sent to Amazon for approval; your products will be visible in the store only after the confirmed approval of Amazon.

A mobile friendly website and its Search Engine Optimization

With the Google's growing emphasis on mobile friendly websites, marketing professionals are more concerned about making their website mobile friendly. Although, it has not been officially announced but it is a buzz that Google's new algorithm is considering mobile friendliness as an important criteria for ranking of web pages into its search results. In fact it has been seen that about 40% of internet users are mobile users only. It doesn’t matter whether Google considers mobile friendliness as a parameter or not but due to growing numbers of mobile users, it is clear that web masters have to take the path of mobile friendliness if they want their site to be seen by a large population.

What is a mobile friendly website? 

A mobile friendly website improves online search rankings and customer attention.

A mobile friendly website is a kind of website which has been optimized to provide a complete viewing experience of websites on mobile devices without any hassle i.e. being able to view a content properly without any need to zoom it. Here, websites are designed in such a way that they can serve both the mobile as well as desktop users. Some of the components of an effective mobile friendly sites are as follows:

- Users don't have to scroll horizontally in order to browse the complete view of the site. 
- Links are arranged in such a way that there is enough space between the links so that they can be easily clicked.  
- Avoid unnecessary plugins and flash-player which slows down the mobile web page loading.
- Use HTML and CSS for better designing and faster viewing experience. 
- Utilize a good site map which is understandable by Google and other search engines like Bing and Yahoo.

What can you do to improve ranking of your mobile site?

Mobile SEO is the technique employed in order to improve your site ranking on the mobile search results. Mobile SEO or Mobile Search Engine Optimization makes your site easily understandable by the search engines like Google, Yahoo, Bing and such others.

Steps to improve your site ranking: 

1. Make it mobile friendly

Making your site mobile friendly is a complex job to do but once you do it, half of the SEO is done automatically. You can make your site mobile friendly by applying any of the three methods mentioned below:

a) Responsive Approach 

When you make your site responsive, Google understands it properly and there is no need to apply any extra code. You just have to apply the view port code given by Google on your website. It automatically adjusts the size of the window according to the screen size of the device.

<meta name="viewport" content="width=device-width, initial-scale=1.0">

No doubt, you have to do some extra coding in addition to this code. This code is used only for optimizing the screen size but it is also important that you optimize the content and other components in the frame.

Cross device compatibility improves chances of more conversions and product sales.

b)  Dynamic serving Approach

Here, a webmaster designs separate pages for desktop and mobile respectively. When using the dynamic approach, you are serving the pages according to the type of device requesting the site. For this, you have to inform Google that you are using separate pages for both the platforms from the same URL. If you do not inform Google then it might think that you are serving some irrelevant data in the particular URL and your ranking might get affected.

Note: User-Agent code is utilized in the header tag in order to tell Google that site might look different in mobile and desktop browsers.

c) Using Separate URLs 

One can use separate URLs for desktop and mobile sites. For example, www.domain.com for desktop users and www.m.domain.com for mobile users. But this can create a confusion for Google as it will not detect automatically that you are using separate URLs for different platforms. One has to inform Google about this particular scenario.

On the desktop version of the page, add a link
rel=”alternate” tag pointing to the corresponding mobile URL. This will help Google bot to discover the location of your site’s mobile version.

On the mobile version of the page, add a link
rel=”canonical” tag pointing to the corresponding desktop URL.

2. Inform Google 

Once your site is mobile friendly, you have to inform Google that you are mobile now. You need to submit your site to Google. However, optimize your site map properly before submitting it to Google. It is better to submit each and every URL or page so that Google can understand it in a much better way.

3. Optimize the content

The contents of the pages are very important for SEO point of view. Each page should be designed to be mobile friendly and should be provided with proper meta tags and description. Avoid keywords stuffing as you can’t make a fool of search engines. Moreover, this illegitimate use of keywords will ultimately degrade your ranking.

You need to optimize the loading time of your page. Google considers the loading time of a page for ranking purpose. The page load time need to be optimized by avoiding plugins and flash players as they are designed for desktop versions specifically. Apart from this, other helpful tips for mobile speed optimization are mentioned below:

- Avoid pop ups in mobile versions as it can frustrate the user.
- Do not use unnecessary mobile redirects as it can increase the load time of your web page.
- Do not block CSS, JavaScript or images using robots.txt as it might affect your ranking because blocking them interferes with the indexing of the site on Google.

Following the above steps can make your website adaptable to various cross platform devices. You can increase your conversion rates by focusing on the need of various cross platform users. Once, you are having a quick loading mobile site, you can effortlessly grab more conversions and sales for your business.

How to boost your Business Performance with Keyword Researching?

Focus on keyword researching and targeting for optimum business results.

With the rapid growth of the internet among people, numerous business entities are working to bring their services to a global platform for providing a seamless access to their products or services. The world of internet is full of endless business possibilities and can help you achieve significant growth and conversion rates in a particular business segment. Search engines are playing a bigger role in spreading the information and word about your business entity in the online interconnected world. If your business information features in the top search engine result pages (SERPs), more number of people will be aware about your company which will in turn improve your chances of growth and business expansion. Keyword Researching and targeting is still one of the important criteria that defines the online presence of a company on various search engines. If you are still ignorant about its impact, let us provide you a quick insight about the same.

1. Impact of consumer Research- When people browse for a product/service or any information, they are usually unaware about the exact place or location where that required information can be found. To make searching on various search engines like Google, Yahoo and Bing, they use various terms or statements that together make up the list of search keywords like long tail keywords, LSI (Latent Semantic Indexing) keywords and other such data. By having information about all these keyword terms, business entities can understand the mindset and behavior of their consumers about what they are looking for. This small exercise can go a long way for improving your search engine optimization efforts for the growth of your business. Apart from this, there are tools like Google Keyword Planner that can help in deciding the right keywords for your business.

2. Navigation and taxonomy research- In order to bring more customers towards your business, you need to find out ways to make the optimum use of keyword specific data of your visitors. You can make use of customer's interest and purchasing behavior for providing effective navigational links on your site content. If you can provide a seamless path to your users from your site to the desired location, people will love to engage with your site again and again for business engagements. Better linking of your site pages increases the link authority of your site and will improve the online rankings on various search engines.

3. Optimization of site content- It is the need of the hour to have an engaging content on your site for better customer attention and sales. You need to develop your content in such a way that can effortlessly bring your targeted customers towards your store for higher conversion rates. Analyze the online browsing behavior of your visitors to have a clear information about the most popular keywords that can be used in site content like internal web pages, blogs, articles and other such writings. Effective researching and targeting of your keywords can make your content more appealing and is considered as one of the strongest pillars by numerous SEO services around the world. Velocity is one such name that specializes in the on- page and off page optimization services for ensuring higher conversions and sales.

Don't neglect the keyword researching as it has the ability to affect your key performance metrics like site traffic, conversion rates, sales, customer engagement and other such factors. Keywords can boost the online rankings of your business to a great extent and can shape its destiny among your rivals. For making the most out of your keyword researching and targeting efforts, you need to avail the unmatched SEO services of our company, Velocity by giving us a call on this number +1 (424) 653-6907 or mailing us at inquiry@velsof.com. So, engage with us and rule in the search results of various search engines.

4 Tips for Achieving Outstanding Mobile Apps

 Mobile apps can help in achieving higher revenue and more customer attention.

Countless mobile apps are created daily that are aimed to simplify the lives of numerous people around the world. If you can't design wonderful mobile apps for your customers, your web development company will surely face the rough and harsh winds of revenue loss and low site traffic. Ignoring this crucial area will be a sheer wastage of time, money and development efforts. Considering the severity of this situation, here are the amazing tips that can help you in designing wonderful mobile apps for your customer.

1. Have a clear understanding of your target market- Before finally involving in any app development services, you need to have a clear insight about the type of customers you are targeting. Understand clearly if your mobile app is targeting youth, students, senior citizens, gaming enthusiasts or other such people in order to make the maximum impact. Performing app development without a clear goal of your targeted customers will not result in getting required business results.

2. Be clear about the goal or purpose of your app- Remember people will only pay attention to your mobile app if it is solving any major issue or problem that has been bothering them for a quite while. Don't just create mobile app for testing the development skills of your team but focus entirely on increasing the utility of your mobile app so as to drive customer interest and attention. Make people aware about the USP of your mobile app and how it can help them in their day- to- day life.  

3. Work towards implementing the monetization model of your mobile app- In the day- to- day functioning or working of your mobile app, it is certain that you will face certain programming bugs, issues and other customer issues that needs the expertise of a highly qualified app development team. To fulfill the expenditure of your app maintenance, you need to have an effective revenue model for your app to carry out the expenses effortlessly. Devise an effective monetization model for your mobile app to ensure its long term existence in this competitive business environment. Make this step an important part of your mobile app development process and you can be sure of an award winning mobile app. 

4. Make use of effective web development tools and approaches- In order to obtain an amazing mobile app, you need to use productive platforms for achieving an award winning mobile applications for your targeted customers. There are numerous mobile app development platforms like Sybase Unwired Platform (SUP), Pega 7, Kony and such others that are some of the best choices for numerous app developers around the world. Be familiar with all these latest development tools that can aid in getting a wonderful mobile app for your web development company.     

Be in this race of app development services by paying attention to this wonderful tips that can ensure you mind blowing results in the form of brilliant mobile apps. Remember this mobile app development is equally promising and challenging as there are numerous apps that are developed daily for iOS App Store, Windows Store, Google Play and other such app platforms.